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Media Analyst

 
Background
A Media Analyst examines trends, content, and audience behaviour across television, radio, film, streaming platforms, and social media. They collect and interpret data about what people watch, listen to, and share online, then use these insights to help media companies make decisions about programming, advertising, and content creation. This role combines research skills with an understanding of how media influences society.
Publications
VarietyBroadcasting & Cable
Books
Contagious: Why Things Catch OnPredictably IrrationalThe Attention Economy
Movies
The Social NetworkHalt and Catch Fire
Key Figures
Sheryl SandbergReed HastingsSatya NadellaArianna Huffington
Classification
SIC Code0, 0The Standard Industry Code
Dewey Reference302.2, 6.3For looking up books in your local library
Synonyms
Broadcast AnalystMedia Research AnalystAudience AnalystContent Analyst
Last Updated: Thursday, May 7th, 2026
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