Market Research Analyst

Background

Market Research Analysts collect and study information about what customers want, how they behave, and what competitors are doing. They use surveys, interviews, and data analysis to help companies understand their markets better. This information helps businesses make smart decisions about their products, prices, and marketing strategies.

Similar Roles

Data Analyst

Business Analyst

Lessons to help you on this path

Next Step Roles

Senior Market Research Analyst→Research Manager→Marketing Director→Insights Director

Publications

Quirks MediaInsights Association Journal

Books

Lean AnalyticsThe Lean StartupPredictive Analytics

Movies

The Social NetworkMoneyball

Key Figures

Nate SilverPhilip KotlerSheryl SandbergArianna Huffington

Classification

SIC Code0, 0The Standard Industry Code

Dewey Reference658.83, 519.5For looking up books in your local library

Synonyms

Consumer Research AnalystMarket Intelligence AnalystResearch AnalystInsights Analyst

Last Updated: Thursday, May 7th, 2026

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