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An Introduction to E-Commerce
An Introduction to E-Commerce [E6W7y2aqAe]
Looking at some of the terms and concepts that affect a business marketing plan and E-Commerce planning.
Educator:
Philip Lacey Philip Lacey
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Title
Description
Duration
What is E-Commerce?
An introduction to the term.
2
Omnichannel vs Multichannel: Key Differences!
First of all, a channel is the medium through which you communicate with your company.
5
E-Commerce Multichannel v Pure-Play
Exploring whether whether a multi-channel (or omnichannel) approach to e-commerce is more effective than a pur …
16
Bricks and Clicks infographics
Online comparison shopping has altered consumer shopping trends which means brick and mortar stores must give …
2
The Four Horsemen: Amazon/Apple/Facebook & Google - Who Wins/Loses
Scott Galloway, L2 Inc. - DLD15 - Many factors come into play when you want to win a horserace.
16
What is SEO (Search Engine Optimization)?
An introduction to the terms and definitions.
6
Getting Mobile Marketing Right: Responsive Design
What is responsive design and why do the terms matter.
1
Social Media Marketing Tutorial
An excerpt from the Edureka Digital Marketing Course
13
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