Skip to main content
 

Media Planner

 
Background
A media planner decides where and when advertisements should appear to reach the right audience. They analyse data about TV, radio, social media, and other platforms to figure out the best way to spend advertising budgets. Media planners work with clients and creative teams to make sure ads get seen by the people most likely to be interested in the product or service.
Publications
AdWeekCampaign Magazine
Books
Advertising Media PlanningThe Art of AdvertisingContagious: Why Things Catch On
Movies
Mad MenThe Pitch
Key Figures
Sheryl SandbergBob HoffmanCindy GallopKeith Weed
Classification
SIC Code0, 0The Standard Industry Code
Dewey Reference659.1, 6.3For looking up books in your local library
Synonyms
Media StrategistAdvertising PlannerMedia AnalystCampaign Planner
Last Updated: Thursday, May 7th, 2026
Please Help

WhereWeLearn is ever evolving. If you see something missing or have a suggestion, We learn from you as well.

Log in to suggest an improvement