Skip to main content
 

Brand Manager

 
Background
A Brand Manager is responsible for developing and protecting a company's brand image and reputation. They create marketing strategies, oversee advertising campaigns, manage social media presence, and ensure that all communications reflect the brand's values and appeal to customers. They work with teams across the company to make sure the brand stays consistent and relevant in the marketplace.
Publications
Marketing WeekThe Drum
Books
Positioning: The Battle for Your MindBuilding a StoryBrandThe Brand Gap
Movies
Mad MenThe Founder
Key Figures
Sheryl SandbergSeth GodinSatya NadellaArianna Huffington
Classification
SIC Code7311, 0The Standard Industry Code
Dewey Reference658.8, 659.1For looking up books in your local library
Synonyms
Product Brand ManagerBrand StrategistBrand DeveloperMarketing Brand Manager
Last Updated: Thursday, May 7th, 2026
Please Help

WhereWeLearn is ever evolving. If you see something missing or have a suggestion, We learn from you as well.

Log in to suggest an improvement