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Advertising Copywriter

 
Background
An advertising copywriter creates the words and messages used in adverts across different platforms like websites, social media, billboards, and TV commercials. They research products and target audiences to write persuasive, engaging copy that makes people want to buy something or take action. Every day involves brainstorming ideas, writing and rewriting content, collaborating with designers and marketers, and testing how well their words actually work.
Similar Roles
Publications
AdweekThe Drum
Books
Hey Whipple Squeeze ThisThe Copywriter's HandbookOgilvy on Advertising
Movies
Mad MenMadvertising
Key Figures
David OgilvyBill BernbachPeggy OlsonGeorge Lois
Classification
SIC Code7311, 0The Standard Industry Code
Dewey Reference659.1, 808.02For looking up books in your local library
Synonyms
Ad WriterMarketing CopywriterAdvertising WriterCopy Editor
Last Updated: Thursday, May 7th, 2026
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